Brand Story

Sweart - a brand born in the ocean.

Its idea was born in 2024 on Madeira, during a season of fierce and relentless waves. Waves that knocked us off our boards, spun us in the washing machine, and threw us against the rocks. We called them Sweart.

But instead of giving up, we kept grabbing our boards and heading straight into the storm. We laughed, we fell, we got back up and carried on - for the rush, for that feeling of overcoming fear and finding freedom.

For those who challenge mountains and oceans, race toward the wind, dive into the depths, or jump into the unknown - and every time turn risk into pleasure.